We help advertisers and creators truly connect in the social side of social media.
At Sociata, we study the roots of our industry, challenge them, and build what’s next. Influence, like any powerful tool, must evolve. Today’s audiences are culturally fluent and see through ads, staged partnerships, and shallow claims. That’s why we promote a broader vision of co-creation, where creators of all sizes are not just content collaborators, but strategic partners shaping products and brand value. As work becomes more fluid and self-driven, creators are emerging as entrepreneurs, building communities, curating culture, and influencing far beyond the feed. We help brands and social platforms embrace this shift by investing in creator education and long-term partnerships, in order to unlock deeper alignment, shared growth, and more meaningful influence.
Our Values
Our work is rooted in four uncompromising principles
Confluence
Great influence is mutual. It rewards creators, brands, and the communities they speak to.
Performance
Our AI-powered tools and methodologies are designed to deliver real, measurable impact — not illusions of reach.
Equity
Every creator deserves fair opportunities. Every brand deserves honest outcomes.
Resonance
We help brands be understood, not just heard. Influence spreads when people make the brand message their own.
Our Manifesto
2015
We were born in an era of growing distrust: when the old ways of influence were breaking, and the balance of power was shifting from hierarchies to networks.
Social media didn’t just give people a voice, it restructured the entire system. It gave rise to a new kind of influence: one powered by communities, amplified by creators, and backed by real-time data and AI. In this world, brands can no longer speak at people, they must speak with them, in language that is honest, human, and value-driven.
This convergence of art, media, and technology demands new tools, new thinking, and new partnerships. Brands must adapt not only how they communicate, but also who gets to carry the message.
At Sociata, we help brands navigate this shift. We build the infrastructure for meaningful, measurable collaboration between brands, creators, and platforms. Our strategy is rooted in technology, driven by transparency, and elevated by culture.
We are not the voice. We are the mirror: enabling influence that reflects the world it moves through.
Our Board Members
Ex-Chairman - JWT
Wamda Capital
E14 Fund MIT Affiliate
Sociata
A one-top shop for all your creator marketing solutions
